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Several years ago, in 1999 to be precise, we wanted a way of showcasing the Finale area to bikers around
the world. There were and still are lots of cycle races which are often so full of competitive stress that the
riders don't have a chance to even find out if the place they are in is horrible or wonderful. They do the race,
have a shower and go straight home.
This seemed pretty limiting to us, so we invented the first 24 hours on an MTB ever held in Italy, an event in
which bikers could participate along with loads of friends. They could be on their bikes for several hours,
and party, dance and sing for the rest of the day and night. This meant they would have time to enjoy the
place, absorb the atmosphere and think about returning soon.
'Play honestly' is a philosophy for life, not just a sporting maxim. We are absolutely convinced that a minute
supposedly lost by helping someone else is actually a minute gained. Sharing a happy moment with other
mountain bike lovers is much more valuable than a record against the clock.
We have chosen not to award cash prizes for the competitive races. We believe that sport is richer than being
just a way of winning money. We reward athletes who share emotional moments with their team mates, and
those who take a healthy attitude to their competitors. We reward riders who are proud of having prepared
for the race with determination and application for months on end. We prize bikers who are happy to have
taken part in a real authentic mountain bike event. For each of them, it would be impossible to reduce their
experience by just putting a monetary value on it. If you win a bit of happiness, that's your prize! And
everyone who takes part is a winner, not just those who take the top three places on the podium!
P.S. In addition to the above, those who do make it to the podium get good quality technical MTB items,
local products and lots of hugs!
Well, our motto is 'It's hard, It's Fun, It's Crazy' so that's at least three reasons.
It's Hard: It is an epic event offering one of the most complete mountain bike trails for an event of this type.
And the surroundings are stunning.
It's Fun: After you've tried the single track Flow and the toboggan, you can enjoy a big party with friends,
lots of music and a few sips of the best artisan beer around.
It's Crazy: Each year we have a theme which introduces an element of mayhem between participants. How
many races have you been to where you can dress up as your favourite comic book character, or as an alien
or a native American?
It's an idea! Or maybe an ideal!
It is a dream in which the bike, as well as being a way of getting around, can also be - and is - a vehicle to
spread a message.
A message of hope in a world which has need of it.
“Bike for Peace” is involved in social projects, supporting World Bicycle Relief